In August last year I wrote about living in a house of doubt. If you missed it you can access by clicking the link.

However what is now becoming an interesting development is that people are talking about imposter syndrome. We didn’t have that when I began my work – or at least it didn’t have a name and so we didn’t attach to it. Have you noticed that once something’s given a name or label it becomes real? In fact we simply called it a lack of self worth, which is not quite the same as imposter syndrome and yet which still blocked our journey.

What is imposter syndrome? It’s when you feel you are a fraud or imposter in promoting who you are and what you do because you don’t feel you know enough or have had enough experience to fit the label. Who created the label. Surely if we are all unique beings then how we operate comes from within and not a box into which we are required to fit?

What I find so intriguing about it is that when talking to clients who feel this way, I find I am talking to people who are actually so good at what they do that they feel a fraud. If you feel an imposter because you don’t fit the criteria, you haven’t had 10 years experience and yet you are helping people to solve their issues then forget the label and offer what you are comfortable claiming – or write your own definition and promote that.

Perhaps the first thing is to stop trying to fit a label and just be yourself. When we come from the heart we don’t talk in marketing terms and imposter syndrome is a marketing term. It creates the belief that there is a problem that needs fixing – and requires payment (which is what marketing is for). Stop trying to come up with the perfect title – which then might lead you to feel an imposter.

Let’s stop the labels. Call it like it is. Introduce yourself and what your field is. Then offer what your service is based on what you know you can deliver well. It might not sound pretty initially but as you feel more and more confident using it you will attract those who hear the truth in your words.

In that article I spoke about how we invest in a house of doubt at a young age. In this article I would like to talk ab

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